Our Approach

About Zac

I have had a passion for all things fitness and nutrition for as long as I can remember. I grew up in the gym watching my mom teach group fitness classes and can remember sneaking out to the weight room to get in reps on the military press machine whenever I had the chance. Growing up, training became my outlet and my interest grew stronger; I asked questions, experimented and read everything I could about  training, programming, nutrition, supplements, etc. As time went on people saw how passionate I was and the changes I was able to make in my physique/performance and I became the go-to guy for all things training and nutrition related.

Starting off, my focus was mostly on bodybuilding and body composition change (muscle gain/fat loss), but since then I have coached and competed in CrossFit, set state records for powerlifting, trained a world champion powerlifter, trained athletes for sport performance at the high school and collegiate level, and everything in between. Much like my background in training has evolved over the years, so has my experience with nutrition. Having come from a family background riddled with easily preventable health issues, I took special interest in learning what it means to have a ‘healthy diet’. Starting off with a focus on bodybuilding, I first learned about/experimented with ‘clean’ eating, which was the only way to do it at the time. Later down the line I started counting my ‘macros’, not really knowing they were macros at the time, so I could make substitutions for some of the very restrictive so called ‘clean foods’. While drinking the CrossFit kool-aid and going against everything I had learned to do in the past I even did paleo for a while.

If there is one thing I have learned from studying and experimenting with so many different ‘diets’ and training styles, it’s that there is no one magical prescription that works for everyone and for BEST results there has to be an individualized approach to both training and nutrition. I will rely on my widely varied experience and the most reliable and current evidence to design an individualized training and nutrition program to help you meet your goals, whatever they may be.

Our Story